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Graphic Design - What Do We Mean ?...

Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common applications of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage. We have the required resources (both human resources and technical resources) and expertise to create following creative graphic designs for you and your customers

Visual Identity Graphic Design

Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.

Marketing & Advertising Graphic Design

Our marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. Sometimes we may work alone or as part of our in-house creative team. Our designers specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising. This type graphic designs include Postcards and flyers, Magazine and newspaper ads, Posters, banners and billboards Infographics, Brochures (print and digital), Vehicle wraps, Signage and trade show displays Email marketing templates, PowerPoint presentations, Menus, Social media ads, banners and graphics, Banner and retargeting ads and Images for websites and blogs.

User Interface Graphic Design

A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience. A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality. Under this category, we have experts that can create Web page design, Theme design (WordPress, Shopify, etc.), Game interfaces and App designs. Our UI designers are team players backed by both serious graphic design skills and an excellent understanding of UI/UX principles, responsive design and web development. In addition to graphics apps, have adequate knowledge of programming languages like HTML, CSS and JavaScript.

Publication Graphic Design

Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing. Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations. Publication designers must possess excellent communication, layout and organizational skills. In addition to graphic design expertise, they need to understand color management, printing and digital publishing. We have a great tem of publication designers that creates Books, Newspapers, Newsletters, Directories, Annual reports, Magazines and Catalogs. In addition to our in-house team, a lot many publication designers also work with us as freelancers.

Packaging Graphic Design

Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand. Packaging designers may be a jack-of-all-trades or specialize in a specific type of packaging (like labels or beverage cans) or a specific industry (like food or children’s toys). Their work requires top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design. They must be flexible to meet the demands of clients, marketers and manufacturers and be aware of current trends. Our packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity.

Motion Graphic Design

Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king. “Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Motion graphics designers begin by developing storyboards and then bring their concepts to life with animation, video and traditional art. Depending on the industry, a strong working knowledge of marketing, coding and 3D modelling can be definite assets. We do possess motion graphic designers who create Advertisements, Animated logos, Trailers, Presentations, Promotional videos, Tutorial videos, Websites, Apps, Video games, Banners and GIFs.

Environmental Graphic Design

Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Wayfinding is a specific type of environmental graphic design that consists of strategic signage, landmarks and visual cues that help people identify where they are and where they need to go so they can get there without confusion. This fiels is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design. Our designers in this category are familiar with industrial design concepts and are able to read and sketch architectural plans. Environmental design is a broad type of design and some of the examples are: Signage, Wall murals, Museum exhibitions, Office branding, Public transportation navigation, Retail store interiors, Stadium branding, Event and conference spaces.

Art and Illustration for Graphic Design

Graphic art and illustration are often seen as the same thing but they are in fact very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations. Graphic artists use any combination of media and techniques to create their work as they collaborate with writers, editors, managers, marketers and art directors. They’ll often have a foundation in fine arts, animation or architecture. Overlapping skills and apps make it possible to find graphic designers who also work as graphic artists and illustrators (and vice versa). Examples of art and illustration for graphic design are: T-shirt design, Graphic patterns for textiles, Motion graphics, Stock images, Graphic novels, Video games, Websites, Comic books, Album art, Book covers, Picture books, Infographics, Technical illustration and Concept art.