Tips To Become A Successful Vlogger
What is Vlogging
Vlog marketing is the best marketing strategy in today’s time. With the millennial generation becoming so equipped with digitalization and the digital world, nothing grasps viewers’ attention like videos. Implementing a new strategy should always begin with knowing the growth and benefits it will provide you. Here we are to take you through a complete guide of the type of vlogs and the benefits of vlogging? The more interesting and informative the vlog is, the more benefit you can reap out of the vlog marketing strategy.
How Does It Work?
Vlogging, a contraction of the term ‘video blogging,’ is steadily becoming the mainstream form of advertising gradually. Adam Kontras made the first vlog in 2000, but the practice didn’t gain much popularity until Google launched YouTube in 2005. Research speaks that 2.6 billion internet users worldwide watch vlogs every month, and video will capture 82% of the internet traffic by 2021, from 73% in 2016. Before you begin vlogging, you need to ascertain your niche and the type of audience you want to focus on. It will help you fix the kind of vlog that you will be willing to prepare and the type of vlogging equipment required for the same. You can merge different types of vlogs keeping the central theme constant.
The popular sort of vlogs currently trending is:
- Comedy and Prank Vlogs
- Travel Vlogs
- Food Vlogs
- Fashion Vlogs
- Beauty Vlogs
- Fitness Vlogs
- Informative/ Educational Vlogs
- Product Review Vlogs
- Movie/Book Reviews Vlogs
- Gaming Vlogs
- Lifestyle Vlogs
- Pop Culture Vlogs
- Click Bait Vlogs
What Are The Advantages Of Vlogging?
Various B2C companies are now leveraging vlogging’s incredible use since it connects with the customer most aptly. Even though blogging continues to be a worldwide preference since people can read and understand at their speed, vlogging comes with a better explanation and clarity. It has led the domain of influencer marketing to grow at a tremendous rate. Here are some points on how you can benefit from vlog advertising.
1. It Adds A Personal Touch.
It gives a face to the audience, a face for the company. The customers feel that they are engaging with that particular person and not a website. It is quite advantageous for startups or small businesses as it gives a more personalized experience to the proposed and current customers. Companies can benefit from this relationship by informally sending future commercial messages, leading to higher engagement.
2. Demonstrate Your Expertise
Vlogs are the best medium to show your expertise to the audience and build trust. It helps to establish an inclination of the prospective customers towards your brand, hence increase engagement. Providing multiple information assures your customers about your expertise.
3. SEO Factor
More than 50% of google searches are dedicated to vlogs. Be it travel, food, or how-to videos- people prefer looking up videos. Similar to blogging, SEO plays a significant factor in vlogging. The title and the video description that we check while watching a YouTube video plays a crucial role in SEO. Hence it should have the required amount of keywords and not be crowded with the same.
4. Creative Independence
There are no hard and fast rules for making a video as long as the content is relatable and the picture quality. For content, place yourself in the audience’s shoes while judging the video, take real feedback from your colleagues, friends, and omit the unnecessary portions. A computer and a DSLR camera with the required video capabilities are necessary for good video quality. For instance, you will need a higher megapixel and a camera with an adjustable lens for travel vlogging. So, to find your perfect vlogging equipment for your niche and get set to become a vlogger.
5. Higher Conversion Rates
Social media has made it easy for people to share videos and content with their friends and relatives. Every social media platform allows video sharing now. The more entertaining the video, the wider audience it will reach and effectively increase the CTR. A higher CTR, in turn, results in more leads, and therefore more customers.
Aren’t the aforementioned the returns expected from every marketing campaign? Well, you can reap all such benefits by investing in the required vlogging equipment and creating relatable content with consistency. So if you are planning to make yourself, your craft, or your business known to people, vlogging should be at the top of your to-do list.
How Vlogging Helps Your Business
Adds A Personal Touch – For small businesses, start-ups and those generating income from a passion, the underlying benefit of vlogging is that it provides a human face to your company. Means you can offer a customer a more personalized experience. It gives them the feeling that they are purchasing from you as an individual, not just a website.
Show Off Your Expertise – Vlogs are considered to be a great way to establish yourself as an expert in your field. Show your audience you know what you’re talking about. Build their trust by providing valuable information. Let them know more about your business and products. They will be more inclined to do business with you.
Reach Wider Targeted Audience – YouTube is considered to be the #2 search engine in the world. More and more people are using YouTube and other video sites to search for information and products. What about making your vlogs available on these sites so that it reaches to the wider audience? It also increases your overall online presence.
Unlimited Sharing – Social networks make it easy for people to share your videos. This sharing gives your vlog the potential to reach out to the audiences exponentially. The more entertaining and helpful you make your vlogs that better are the chances of sharing. Take the time to create engaging content and you could see your vlog go viral.
It’s All Easy To Do – For Vlogging you don’t need to hire a video expert!! It doesn’t have to be a big production!! Video blogs focus more on content then production complexity. If you have something worthwhile to say, simply pick up a camera and start shooting. All you really need is a camera with video capabilities and a computer to get started.
Doing Vlogging for Your Business the Right Way
For creating a successful vlog it needs both time and commitment. The success of your vlog and the benefits of using video content solely depend upon the efforts put in by the business dealing in content marketing services.
Decide What To Vlog About – Prior launching, decide what your vlog will be all about. Vlogs are used by many businesses in the form of FAQs and tutorials to communicate to their consumers. But don’t limit your creativity. A vlog can be anything you want it to be, so think out of the box and create one that is informative and engaging.
Decide Who Your Vlogger Is – Vlogs are a great way to personally connect with your target audience. Your vlogger is a representation of your brand, so it’s important to think critically about who you want to represent your company. Some vlogs are created by the small business owner, while others use professional personalities.
Embed The Videos On Your Website – Although YouTube has many advantages, yet you don’t have control over the environment. You never know how YouTube will manipulate your content. Therefore it is recommended embed the videos on your website to control the environment. You can add popups to your page to increase email subscribers
Vlog Consistently – Likewise blogging, vlogging can also increase the chance of success but the only thing is that you have to be consistent. Don’t think that vlogs are an overnight success. The best vlogs have a repository with hundreds of video entries. In fact, it might take months before you notice a major boost in subscribers, traffic or engagement.
Promote Your Vlog – For the promotion of your blog, you need to develop a promotion strategy to drive views and shares of your vlogs. This strategy includes paid ads, utilization of email lists, or any number of other digital marketing initiatives. Not only promote instead develop a real relationship with visitors and share your vlog when the time is right.
Final Thoughts for Vlogging
Being the business owner, it’s recommended to integrate vlogs in your digital marketing initiative. You don’t need to invest the huge amount in vlogging. Also, you can try vlogging without a lot of risks. To take your business a notch high, you need a company specializing in digital marketing services as well as content marketing services. At Source Soft Solutions, our experienced and skilled workforce add rich value content to your videos which in turn leads to increase in the number of users looking for content that is more engaging than typical blog articles.
