What is A Corporate Website
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Introduction
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A website that is used to officially represent a brand on the Internet, and which is often used as the landing page for advertising content. Beyond a mere testimonial presence, a corporate website represents a business opportunity if the option is to provided to make purchases, and ideally should also be optimised as a means of making contact with customers or any other visitors, whereby users are provided with information about products or services, and can find valuable content such as novelties or special offers that promote loyalty. This type of tool requires special care: it is essential that all contents comply with the company's principles and facilitate its global focus by being fully integrated within the company structure and its general strategy. In today's world of Web 2.0, a corporate website may not be sufficient: many companies have increased their online presence by generating profiles on social networks and online communities.
Elements of a Corporate Website
A corporate website normally offers:
1. About the company – definition, mission, history, employees.
2. Corporate news – internal events, external events, orders.
3. Mailings.
4. Communication module – organization contacts, feedback form, forum, corporate chat.
5. Trade module – catalog of goods and services, order, delivery.
6. Our clients – a list of the largest customers, reviews.
7. Our work is a case study with a demonstration of customer tasks and stages of their solution.
8. Documents – licenses, permits, admissions, constituent documents.
9. Goal setting
Start by defining a goal: why is it necessary to develop a corporate website for a company, how to attract visitors to it and profit from it? For example, if you are going to create an online store, then users can be attracted from search engines and social networks, as well as mailings and advertising.
Popular Purposes of Having a Corporate Website
Whereas pupose of having a corporate website may differ from one organization to another, following is a list of possible puposes for having a corporate website.
1. To have a platform for direct advertising and demonstration of achievements (cases).
2. Official presentation of the company.
3. Online and offline trading is an additional sales channel.
4. Communication with consumers for after-sales support of a product / service (consultations, technical support).
5. PR promotion of the brand and executives.
6. Recruiting new employees.
7. Increasing company awareness.
8. Building a positive reputation and building brand trust.
9. Attracting potential investors.
10. Compliance with the requirements of the law – transparency of information, financial statements.
11. Non-commercial purposes – charity, social events.
